Identify three key characteristics of the marketing concpet Essay

The first quality is to target a certain part of the market place in order to satisfy the majority of customers, by doing this Britvic had to figure out not only who had a need for their product, but also who was most probably to buy it, by finding out this grapheme of information they would gull to consider following factors such(prenominal) as, age, gender and other factors in order to condition how their products would fit into the customers lifestyle. The second characteristic would be identifying their customers needs and finding out what a customer would actually be looking for in Britvics products, by doing this Britvic would have to use customer focus groups, surveys/questionnaires and gather this information based on a common customers expectations of their products. Last but not least, according to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of Britvic atomic number 18 responsible for customer s atisfaction and only in that way their goals can be achieved.Explain Britvics micro and macro milieuMarco forces of marketing environment can affect all organisations operating in market. External marketing environment consists of six categories of forces political, economical, social, technological, environmental and legal (Dibb, 201276). Those forces are uncontrollable and often cal take pest or PESTEL. Generally, businesses can prepare for the unexpected by using PESTEL analysis. For example a new mandate of television advertising of food and drink to children has led to the use of non television campaigns i.e. sponsorship and celebrity endorsement standardized Wimbledon or British pantomimes play an important occasion in Britvics marketing strategy. Micro environment factors are factors close to a business that have a direct impact on.