ALCESTIS Essay Example | Topics and Well Written Essays - 500 words - 1

ALCESTIS - Essay Example On Alcestis and Admetos’ wedding day, the groom is faced with imminent death for failing to sacrifice Artemis. To atone for this failure and avoid death, Admetos is forced to exchange his life for another person. However, to his disappointment, there is no one from his household who is willing to lay down their life for his. It is during this moment that Alcestis, his wife, offers to die for him. This paper aims to address the notion that Alcestis should have never died for Admetos, considering his character, was a serious mistake. Admetos was well aware of the customs, tradition and rites that were practiced by his people. His failure to perform the rite of sacrificing to Artemis, the god who determined an individual’s destiny, was an act of ignorance on his part. He should have followed the right protocol required of any man in his society when marrying. Admetos showed kindness and generosity towards his wife, but this does not justify that he should accept her sacrifice to die for him. He says, â€Å"Old men’s prayers for death are lying prayers, in which they abuse old age and long extent of life. But when death draws near, not one is willing to die, and age no longer is a burden to then (Euripides et al. 219). This is because his acts of kindness and generosity do not dictate or demand that his wife bear the burden if his mistakes. If Admetos truly loved his wife, he should not have allowed her to sacrifice herself for him, and this clearly illustrated when Apollo battles death to save Alce stis. When Apollo realizes that nobody, in the house of Admetos, gave their life for him apart from his wife, he rectifies the mistake done by rescuing Alcestis from Hades and restoring her back to life with the help of Heracles. It was a grave mistake for Alcestis, to lay down her life for Admetos because, even if she was his wife, he did not love her for his heart belonged to a god. The mistake is highlighted by Apollo’s act of setting out to rescue her from Hades

Hate Crimes Essay Example | Topics and Well Written Essays - 250 words

Hate Crimes - Essay Example These prejudices are not inborn but rather they are a result of the prejudices which children are exposed to through their families, friends, teachers and the media. This prejudices and biases lead to various stereotypes of different groups. Even the parenting style and personality factors were found to have an effect on the offenders of hate crimes. Creating a stereotype image of a certain group often lead to bad judgments. Hate crimes can be prevented if even at an early age, children are taught that not all people are alike, that each one is a unique person. As such, individuals must learn to respect and accept the diversity of people in communities. Bias and prejudices may not be totally eradicated but they should be kept at a level which does not develop into hate so as not to lead to violent crimes. Tolerance of other people’s differences must be instilled in children at an early age. The government has led the way in preventing hate crimes by making policies and regulations which prevent racial discrimination and promote equality especially in the workplace. Government should provide economic opportunities to minority groups since it is believed that there is a link between economics and hate crimes. Local community leaders must be more aware of the presence of extremist groups who are tremendously prejudiced against certain groups. Reading the chapter makes one think whether hate crimes can be prevented or at the very least, be minimized. Another question is whether there is a way of detecting a person who will most likely commit a hate crime and if detected, can he be swayed into doing otherwise? Is there a way of controlling or limiting one’s prejudices and biases so as not to move one from committing a hate

Dove and Axe Campaigns Controversy

Dove and Axe Campaigns Controversy Unilever: Axe / Dove Controversy Unilever is a leading multinational corporation which was formed by Anglo-Dutch cooperation in 1930 as a result of merging the Soap maker Lever brother and Dutch company Margarine Unie. The merger resulted to a large export of palm oil product which promoted the growth of the company. The Company has expanded since then opening branches all over the world. It has so many outlets in the world and has a large share of het world consumer product market with several brands in the catalog. The company also owns foods and beverage brands, cleaning brands and other personal care brands. The company has a large work force of more than 180,000 people in the world with revenue of more that US$58 billion. The company was established from Roternd and London companies which also act as the mother companies for all other branches in the world. (Unilever, 2008b) Recently the company has been engulfed in one of the most heated controversy in the history of business world arising from its advertisement. The company has been engaged in a various criticisms before but the recent one seems to have attracted the attention of unlikely quarters from politicians to the human reign activists. It has become a subject to social conversation all over the world due to its mode of advertisement. There have been many blogs in the internet that have been used against the company and its advertisement strategy especially the recent one Axe/dove advertisement which has attracted most criticism even before they make their impact on the market. The market of the two brands Axe and Dove have attracted the advocacy groups who have been campaigning for the need to have commercial-free childhood advertisements. The campaign has in form of writing several letters to the company in order to force it to withdraw the advertisement from the market. What is in the controversy about these products? The dove product advertisement has been used as a marketing strategy that is said to be promoting real beauty. In the advertisement there is a dove that is promising the girls a good care if they use the products. In this regard no one can understand how a dove can promise the girl a good care. The company has however described the advertisement as showing the need to have real beauty rather than acting as an advisement to encourage girls to use the products and has therefore started a campaign that is aimed at funning projects for girl child. But this is contradicted by another advertisement of its products Axe deodorant which has been described as having an effect of ‘epitomizing the sexist and degrading making that has been undermining girls’. This has been shone to be a potential harm to the health development of grid as contradicted to the other advertisement of the Dove which promotes health self-image for all women. (Newman, 2007) The company has been on the defense saying that the Dove brand is meant to show women the need of feel beautiful always which has been expressed by wide way in the today’s stereotyping of beauty and it is meant to inspire women to be taking car of them. For this reason the company has created Dove Self-Esteem Fund that is meant to educate and act as inspiration to girls. On the other hand the Axe campaign shows ‘the mating game’ and expressed the desire of men to get noticed by women. (High, 2007) The above advertisement has been causign a lot of criticisms for the company not only from the civil activists but also from political arena. It has been descried as the higher hypocrisy in marketing and there have been threat of taking of civil action by not allowing the Dove Fund to take seminars to school unless the Axe advertisement is changed. Let us analyze the effect of the advertisement and the impact they may have on the company and its businesses. SWOT analysis of the advertisement Being a large multinational company, there are several advantages that the company can enjoy amid such a criticism of the advertisement. At the same time there are some weakness in the controversy that may make the company lose its credibility in the market and therefore loss of sales. Let us look closely at the SWOT analyze of ht advertisement and their implications. Strengths Unilever is a large multinational company that has been in the market for along time now. In this regard, the company has been able to establish its operation in all the markets ands therefore it has a world wide appeal. Due to the fact that is has been able to operate in many countries, the controversy may not cause any effect on it sales. This is due to the fact that the company is known for famous brands that have been satisfying the needs of the consumers. Therefore there may not be many customers who will be affected by the controversy and who are likely to change their preference of its brands due to the controversy. Therefore the current controversy may not affect its international market though it may affect some of the regions where this campaign is concentrated. Those who are involved in the criticism may not be able to reach all the regions of the world. With such wide of brands in the market, the company sales may not be affected even if it withdraws just one brand in the market. (Pandya, 2001) The company has been able to cut a niche in the market and therefore no any amount of criticism that may destroy its images. There has been a new trend in the market where the value of a product is not evaluated by the level of criticism on the level of support that the products receive but by the level of individual satisfaction on the brand. For this reason a lot of people may not be looking at the controversy that has been created around the brands but they would rather focus on the effect fullness for the brands. Since there has not been any criticism about the product to the consumers, there is likelihood that it will not have effect on the marketing of the product. All the consumers of the brands have not presented any complain to the company about the effectfulnes of the brand and therefore they are likely to ignore any call not to use the brand. There could have been a negative effect on the marketing of the brand if there have been reported physical effects on the users. But the controversy is surrounding the advertisements and therefore it is not likely to have any effect on the marketing. In most cases the marketing of a product is affected by the effects of the particular product to the consumers. If the criticism is based on the health effect of the brands, it may have raised serious concerns about the marketing of the product but the controversy is centered about ‘hypocrisy’ which does not attract the attention for the uses of the products. Another strength that the company has on the position of the brand is in the target consumers. The company is targeting the young people who are likely to be influenced most by the advertisement. The specific target of ‘the mating game’ is one of the most influential things that are likely to attract many young people to the product. It should be understood that these young people do not understand the effects of what you can argue all day on ethics in advisement. They are simply attracted to what they can relate with and what makes them feel like others. Therefore they are not likely to change their perception about the product based on the criticism on the advertisement. (Georges, 1999) Most of those how are involved in the criticism are not within age bracket of the target customers of the products. Most of those who are involve in the criticism of the product are not young and even if they coordinate comparing to send letters to the company not many young people are likely to send their letters. Therefore the strength that the company has on this advertisement is that the target customers are not the one who are involved in the criticism and are not likely to change their perception of the products. This is not likely to have a negative effect on marketing of both brands to the target customers. (Unilever, 2007a) It has also been observed that not all people are in crisis of the campaign. Some have descried it as a genius market strategic that is likely to lead to high sales for the product. Therefore the company is likely to get positive support from those how do not see it in negative view. Weaknesses At the same time that are some weakness that are linked to the criticism that the company has been receiving. There is likelihood that the conflict will affect the image of the product in the market. The strength of the brand in the market depends on the positive notes that it receives from thee market. Positive notes are likely to affect the perception for the brand in the market by all consumers. It has been shown that bad perception on products is likely to have a negative impact on the sales. Therefore the more positive comment that a products receives from the market, the more positive impact it is likely to get from the market. In this regard, the criticism is likely to have negative impacts on the perception of the company in the market. In this sense the customers are likely to change their perception about the products of the company in the market. The company has been enjoying a good perception in the market based on the quality of products that it has been offering to the consumer. However this is changing with time as the consumer become more aware of their rights. one of the characteristic of modern consumers is that they have become more powerful in the market and are likely to have an impact on the way a company makes its sales. Therefore the current criticism of the company may impose a consumer led campaign that is likely to tarnish the name of the company. In this regard, the company is likely to lose a lot in case the consumers change their perception. (Golin, 2007) There is also a likelihood that the current controversy is likely to affect the sales of the product due to the influence the civil activists may have on the company. Most of those who are criticizing the company are parents who have a lot of influence on their children. As such they are likely to influence their children depending on the comments that they make about the products. In this regard they are likely to influence their children not to buy the products with the fact that most of them especially the females are unlikely to buy it. In this regard the brands are unlikely to acquire new customers. The survival of brand in the market depends on the way it attracts, and retains new consumers. With such criticism, the brands are not likely to attract new customers which may have an effect of reducing the overall consumption of the brand. (McManis, 2007) The criticism on the brand may extend it on other brands on the company. Once the costumers changes there perception about the company, they are likely to change their overall perception of the products of the company. In this sense the company may start recording low sales even on other brands. The increased use of information technology and the posting of the comments about the products in the internet are likely to attract the attention of more people which is likely to have damage on the reputation of the product in the market. In this regard there is likelihood of having a worldwide customer changed perception on the brands which is likely to affect their sales all over the world. The ‘onslaught’ videos that have been released on the crisis are likely to affect the operation of the company. Already there is a threat by civil groups that they will stop the Dove-Fund from holding seminars in schools and other area whether the company targets the young people. This is likely to have a negative effect on the programs of the company and in a way may lead to disruption of is normal flow of programs of a failure of the whole program all together. Opportunity There are a lot of opportunities that the company can still exploit in order to market its brand in the market. Already the company has clarified on the intention of the advertisements as being to encourage beauty and give women a reason to be more beautiful and the other being to show mating game and the desire for men to be also clean and attracted to women. In this regard the company has an opportunity to prove its critics wrong by appealing more to the target customer who may be affected by the controversy. The company has already started the Dove-Fund which is taking care of the education for girl. This is one of the opportunities which the company can use in order to clear the air about its products and the criticism that it is getting from the activists. This is because under the program the company would be making a direct appeal tot the consumer rather than the activists. The company should also start the same fund for men in order to embrace the youth. Through close interaction with the youth, the company is likely to presence the brands in the market and helps them to defy criticism of the brands. (Gillete, 2007) There is also an opportunity of the company to change the name of the brand or to change the whole advertising strategy before the brand has devastating effect in the market. In this regard the company can the name of the brand in the market or change the advertising strategies if it sees that the brands are likely to cause negative effects in the market. This will give the company a time to preserve the brands in the market and also preserve the name of the company in face of the rising criticism. The company can also produce another advertisement which contradicts the first ones and which gives a positive message as claimed by the activists. This would be in line with contradicting the issues that have been raised by the activists and to showing the genuinely of the company rather than the hypocrisy as has been expressed by the activists. This will help to save the company from the onslaught by the activists. Threats There are many threats the company may be facing as a result of the advertisements. First it is to be understood that this is no the first criticism of the company and it has been criticized on other areas of being unethical in business. For example the company has been criticized of buying palm oil from dealers who have been destructing forest cover. Therefore there is a threat of the current conflict attracting the attention of the consumer on all other conflicts that have been there about the company. This is likely to have a damaging effect on the name of the company especially at this time when the concept of ethics in business has taken root in consumers. (Moore, 2008) There is a threat of he company making loses on the brand and withdrawing them from the market which may affect the operation of the company not only in the domestic market but also in the international market.

Duality in Fahrenheit 451 :: Fahrenheit 451 Essays

Duality in Fahrenheit 451 Dualities are the most elementary of comparisons, and are the easiest for the mind to comprehend in that total opposites are brought to attention. These opposites subconsciously provide one with a deeper insight of the material and consciously entertain. In Ray Bradbury's Fahrenheit 451, many dualisms are included both within Montag and in the outside world that provide 180 degree flip-side views, giving the book further depth and inner meaning. Within the many layers of Montag lay several opposite sides. For example, Montag is a fireman who burns books for a living but at home, spends time reading novels, poetry, and other written material. Although Montag could be called a hypocrite, he does not enjoy both the reading and the burning at the same time; he goes through a change that causes him to love books. Humans have the power to change and grow from one extreme to another, sometimes for the better and sometimes for the worse. In addition, when Mildred is with Montag, Montag does not have feelings for her but thinks of her as she is killed by the bombs. He possesses both the knowledge that Mildred does not love him and the heart that truly cares, but he knows not how to deal with this. His feelings are oppressed; it takes a major event (the bomb) to jolt them from hibernation. There are many dualisms in the outside world of Fahrenheit 451. For example, Montag receives contrasting lectures from Faber and Beatty on what to do with the books and how to be. Beatty and Faber are like black and white: total opposites no matter how you look at it. This "flip-side of a coin" clearly compares the book burner to the book reader, the hatred to the love, and it also gives the reader the opportunity to "choose" their side. In addition, the fire is used to burn houses and books, to destroy possessions; it also is used by the outcast men to cook their meal, warm themselves, and provide light for them. The fire has, in itself, two conflicting sides which includes destruction and preservation. The fire gives Montag as well as the reader the understanding that one thing can have both good qualities and bad qualities at the same time, and that many powers can be spoiled if used for negative intentions. Duality in Fahrenheit 451 :: Fahrenheit 451 Essays Duality in Fahrenheit 451 Dualities are the most elementary of comparisons, and are the easiest for the mind to comprehend in that total opposites are brought to attention. These opposites subconsciously provide one with a deeper insight of the material and consciously entertain. In Ray Bradbury's Fahrenheit 451, many dualisms are included both within Montag and in the outside world that provide 180 degree flip-side views, giving the book further depth and inner meaning. Within the many layers of Montag lay several opposite sides. For example, Montag is a fireman who burns books for a living but at home, spends time reading novels, poetry, and other written material. Although Montag could be called a hypocrite, he does not enjoy both the reading and the burning at the same time; he goes through a change that causes him to love books. Humans have the power to change and grow from one extreme to another, sometimes for the better and sometimes for the worse. In addition, when Mildred is with Montag, Montag does not have feelings for her but thinks of her as she is killed by the bombs. He possesses both the knowledge that Mildred does not love him and the heart that truly cares, but he knows not how to deal with this. His feelings are oppressed; it takes a major event (the bomb) to jolt them from hibernation. There are many dualisms in the outside world of Fahrenheit 451. For example, Montag receives contrasting lectures from Faber and Beatty on what to do with the books and how to be. Beatty and Faber are like black and white: total opposites no matter how you look at it. This "flip-side of a coin" clearly compares the book burner to the book reader, the hatred to the love, and it also gives the reader the opportunity to "choose" their side. In addition, the fire is used to burn houses and books, to destroy possessions; it also is used by the outcast men to cook their meal, warm themselves, and provide light for them. The fire has, in itself, two conflicting sides which includes destruction and preservation. The fire gives Montag as well as the reader the understanding that one thing can have both good qualities and bad qualities at the same time, and that many powers can be spoiled if used for negative intentions.

Coffee Bean Essay

ST. GREGORY’S UNIVERSITY Coffee Bean, Inc. Managerial Accounting, BU2123, Research Project, Spring 2007 Coffee Bean, Inc. (CBI) is a processor and distributor of a variety of blends of coffee. The company buys coffee beans from around the world and roasts, blends and packages them for resale. CBI currently has 40 different coffees that it offers to gourmet shops in one-pound bags. The major cost of the coffee is the raw coffee beans. However, there is a substantial amount of manufacturing overhead in the company’s predominantly automated roasting, blending and packing process. The company uses relatively little direct labor. Some of the coffees are very popular and sell in large volumes, while a few of the newer blends have very low volumes. CBI prices its coffee at manufacturing cost plus a markup of 30%. If CBI’s coffee prices are significantly higher than the market, adjustments are made to bring CBI’s prices more into alignment with the market. The company competes primarily on the quality of its products, but customers are price conscious as well. For the coming year, CBI’s budget includes estimated manufacturing overhead cost of $3,000,000. CBI assigns manufacturing overhead to products based on direct labor-hours. The expected direct labor cost totals $600,000, which represents 50,000 hours of direct labor time. Based on the sales budget and expected raw materials costs, the company will purchase and use $6,000,000 of raw materials (mostly coffee beans) during the year. The expected costs for direct materials and direct labor for one-pound bags of two of the company’s many coffee products appear below: Mona Loa $4. 20 0. 30 Malaysian $3. 20 0. 30 Direct Materials Direct Labor (0.025 hours per bag) CBI’s president is very concerned about lowering profit margins. Several prices have had to be reduced to meet market pressures and other products are selling at good volumes without price adjustments. The president talked with CBI’s controller who believes that the company’s traditional costing system, which uses direct labor costs to allocate manufacturing overhead, may be providing misleading cost information. To determine whether or not this is correct, the controller has prepared an analysis of the year’s expected manufacturing overhead costs, as shown in the following table. Activity Center Cost Driver Purchasing Purchase Orders Materials handling Number of Setups Quality control Number of Batches Roasting Roasting Hours Blending Blending Hours Packaging Packaging Hours Total manufacturing overhead cost: Expected Activity 1,710 orders 1,800 setups 600 batches 96,100 hours 33,500 hours 26,000 hours Expected Cost $ 513,000 720,000 144,000 961,000 402,000 260,000 $3,000,000 Data regarding the expected production of two representative products, Mona Loa and  . Coffee Bean Malaysian coffee, are presented below. There will be no raw materials inventory for either of these coffees at the beginning of the year. Mona Loa Malaysian 100,000 2,000 Pounds 10,000 500 Pounds 3 3 Per batch 20,000 500 Pounds 1. 0 / 100 1. 0 /100 Hours per pound 0. 5 / 100 0. 5 /100 Hours per pound 0. 1 / 100 0. 1 /100 Hours per pound Expected sales Batch size Setups Purchase order size Roasting time Blending time Packaging time Step into the shoes of the controller and prepare a complete report for the president explaining the results of your research. Compare the two product-costing methods: (1) the currently-used, volume-based method, and (2) an activity-based method. The supporting tables should determine full costs and prices of both products using the two different cost allocation methods. Continue your detailed report to the president by justifying why the company should remain using their present overhead allocation method or to go activity-based costing. Go beyond the accounting issues in your report, mentioning the impact on pricing, volume, and marketing decisions. Support your recommendation with current articles (Use the online resources of the SGU James J. Kelly Library to locate articles within the last year that deal with cost allocation issues). Three to five supporting articles should be sufficient to support your findings. Since this is a formal report, it will require a transmittal memo summarizing your findings. This memo/summary should be supported by a detailed report including tables and references to business/accounting literature. Include a bibliography in APA format. Also, since presidents rarely have time to read the entire article, but are interested in their content, provide an abstract of each citation. Remember: appearance, spelling, grammar count. Adapted from Managerial Accounting, Eight Edition, Garrison & Noreen, Irwin, 1997. 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Listen to the Music

18. Listen to the music, partner: Delivering an ultimatum to a business associate. You’re a marketing manager for Stanton, one of the premier suppliers of DJ equipment (turntables, amplifiers, speakers, mixers, and related accessories). Your company’s latest creation, the FinalScratch system, has been flying off retailers’ shelves. Both professional and amateur DJs love the way that FinalScratch gives them the feel of working with vinyl records by letting them control digital music files from any analog turntable or CD player while giving them access to the endless possibilities of digital music technology. For more information about the product, go to www. stantondj. com. ) Sales are strong everywhere except in Music99 stores, a retail chain in the Mid-Atlantic region. You suspect the cause: The owners of this chain refused to let their salespeople attend the free product training you offered when FinalScratch was introduced, claiming their people were smart eno ugh to train themselves. To explore the situation, you head out from Stanton headquarters in Hollywood, Florida, on an undercover shopping mission. After visiting a few Music99 locations, you’re appalled by what you see.The salespeople in these stores clearly don’t understand the FinalScratch concept, so they either give potential customers bad information about it or steer them to products from your competitors. No wonder sales are so bad at this chain. Your task: You’re tempted to pull your products out of this chain immediately, but you know how difficult and expensive it is to recruit new retailers in this market. However, this situation can’t go on; you’re losing thousands of dollars of potential business every week.Write a letter to Jackson Fletcher, the CEO of Music99 (14014 Preston Pike, Dover, DE 19901), expressing your disappointment in what you observed and explaining that the Music99 sales staff will need to agree to attend product trai ning or else your company’s management team will consider terminating the business relationship. You’ve met Mr. Fletcher in person once and talked to him on the phone several times, and you know him well enough to know that he will not be pleased by this ultimatum. Music99 does a good job selling other Stanton products—and he’ll probably be furious to learn that you were â€Å"spying† on his sales staff. 43

Thomas Cook Essay Example

Thomas Cook Essay Example Thomas Cook Essay Thomas Cook Essay Considering the advantages and disadvantages, I believe I can create an advert with both advantages combined and this would result to a positive advert with a positive outcome. Below are points I will consider when creating my own advertisement: I will follow a typical layout for when I come to create my job advert. Thomas cook had this technique which did its job considerably well. The PC world advert also had a professional business like layout. I want my advert to be eye catching and appealing to my target audience. On of the ways I will do this is by including the business logo, like the way Thomas cook had.I will also bright colours just like the way Thomas cook has. This will lead to a lot of people reading my advert and applying for the job. The use of language is simple and straightforward in both adverts. In Thomas Cook advertisement the main information is provided however the PC World doesnt provide some of the obvious information that a business needs to provide for example name of the business where it was sent from. Therefore I will avoid this point and not do this. I will need to make sure that the advert does not over flow in unnecessary data that is not required like the way the advertisements from Thomas Cook and PC world do.Bearing this in mind I will avoid this point. I will also avoid creating chunky sections of texts and instead divide them in paragraphs. I want my advertisement to be read by most of my target audience therefore I will use a clear simple straightforward font style and size that applicants would find easy to read. One of the points that I liked that the advert from Thomas cook had was the use of rhetorical questions and this motivated the person to read on. I will be using this technique when it comes to creating my own advert.The main information will obviously need to stand out but I will use some techniques of how Thomas cook had done this. As it was a reliable and efficient way. The applicant would want to know what organisation has sent this job advert. Therefore I will use the idea from Thomas Cook to include the business logo. This has not been done by the PC Word advertisement. The reason for why it isnt successful. Pictures and other multimedia could make a difference as to how the overall document looks; therefore I will not consider what the PC World advertisement has done and not include pictures.I will use various techniques to attract my audience to read the advertisement. If I compare the advertisements from both the organisations. I would say the advantages for Thomas Cook are more than PC World in general. However there are some points that PC world advertisement has that Thomas cook do not have. For example the neat border finish is good technique to use for giving it that professional look. Some information that Thomas Cook has that PC world advertisement doesnt e. g. the use of logo to enable applicants to know where the advertisement has been sent from.Bearing all this in mind there are some similarities that both job adverts have for example they both have small font style and the use of chunky paragraphs by Thomas cook will not be included in my advertisement. Looking at the advantages and disadvantages of the application forms I believe that Thomas Cook has more effective advantages then disadvantages because their form has more of a professional layout then PC World and they have made their information clear and understandable by giving instructions for each section so applicant know how to fill the form in without any mistakes.Whereas PC World has got many disadvantages in there form which are very important in an application form. Looking at the advantages and disadvantage I want my application form to contain the following features: I am going to keep my application form short and simple as both of the other application forms had the same disadvantage. I also want my form to be clear, easy to read and understandable by all applicants therefore I am going to use formal language however I will also try to keep it simple. I am going to keep my application form a lot of space so applicants have got a lot of room to fill in the details required e.g. qualifications. I am going to use the same layout as PC World as their form looks more professional then Thomas Cook. I am going to keep my equal opportunity form optional so applicant have a choice and are not offended in any way. I am going to present a logo on top of my document so applicants are aware of where this application form is from. The extra information that may be needed in the application form I am going to present that in a different document so that the application form does not become long.If I compare both of these application forms I believe Thomas Cook has made some major mistakes as there equal opportunity form does not give an option to applicants and this may be offensive to some applicants. The application form for both Thomas Cook and City Council does look professional however PC World forms looks more sophisticated as the information is set out in various ways such as table layout, bullet points to present information and tick boxes for the equally opportunity form etc.Documents I created Now that I have looked at two different types of recruitment documents and have analysed, compare and evaluated them I am going to use this information and make my own recruitment documents for a reservations consultant at Thomas Cook taking into account all of the advantages and disadvantages I am going to avoid all drawback and create a perfect recruitment documents. After I have created my own documents I am going to come up with a final document that will be done by comparing my documents to my group members documents (Nadeem Younas and Shareen Mareen), which will enable me to create a professional document.