Case Study of Architect Dr. Ken Yeang

A1774IntroductionMost of today many designer had design many green edifice because the design of the built environment on human wellness with to cut down to the overall impact and the environment have an expeditiously utilizing energy, H2O and other resources. After that, it besides cut downing waste, pollution and environmental debasement and the last is protecting occupant wellness and bettering employee productiveness. Green edifice patterns aim to cut down the environmental impact of edifice. The first regulation is that the greenest edifice is the edifice that doesn’t acquire build, the 2nd regulation is that every edifice should be every bit little as possible and the last regulation is non to lend to sprawl, even if the most energy efficient, environmentally sound methods are used in the design and building. Figure 1.1 Dr. Ken Yeang One of the celebrated green designers, Ken Yeang, he is a Malayan designer and he born in 1948. He besides is a ecologist and writer known for his signature ecological green architecture and masterplans, differentiated by an environmentally reliable ecology based attack. Harmonizing to the book â€Å"A Manual For Ecological Design† tha had been written by Dr. Ken Yeang had said that his purpose is to bring forth or plan and keep ecosystem like constructions design of the edifices and the systems with integrate benignantly and natural environment but in the relation to planetary biosphere procedure, he had built the edifice with a signifier and systems map with sensitiveness to the locality’s ecology, and lend positively to biodiversity. The end is utilizing a low ecological effect to construct it, structures and systems to low consumers of non renewable resources. After that the design is to ease disassembly, recycling and can be reintegrated back to the natural environ ment. His doctrine is regionalists do non see themselves as looking for a specific national individuality but simply constructing a inactive design shelter in response to the local clime.Background Figure 2.1 Menara Meseniaga in Subang Jaya The central office IBM in Subang Jaya near the Kuala Lumpur, there have a green edifice that is Menara Mesiniaga. Menara Mesiniaga had been completed physique in 1992 and the first conceived was in 1989 by Dr. Ken Yeang.Dr. Ken Yeang and T.R Hamzah had designed a edifice which have a high tech corporate show window for extremely seeable and engineering industry. Dr. Ken Yeang had designed this edifice, Menara Mesiniaga as an illustration of his design of the green edifice and utilizing his rules and his cognition of bioclimatic skcraper. The edifice, Menara Mesiniaga is an analogy for analysis and synthesis, Menara Mesiniaga besides is an environmental filter’s edifice. Menara Mesiniaga had been builder with a footing Malayan edifice and it development to a modern manner edifice by utilizing his rule. It is Ken Yeang’s vision of the tropical garden metropolis and it uncovers the relationship of edifice, landscape and clime. The chief thought and constructs for this edifice is utilizing the sky gardens that serve as small towns, gyrating perpendicular landscape, recessed and shaded Windowss on the E and West, curtain wall glazing on the North and South, individual nucleus service on hot side-east, of course ventilated and sunstruck lavatories, step ways and lift anterooms and coiling balconies on the exterior walls with full tallness skiding doors to interior offices. Menara Mesiniaga is a modern architecture and modern architecture has few characteristic. The feature of the modern manner is the design utilizing a ocular accent on the perpendicular and horizontal line and particularly in International Style modernism. After that, they besides utilizing a industrially to bring forth stuff like glass, chromium steel steel and so on. They besides utilizing the stuff with natural stuff and to be seen instead than concealed or altered to stand for something to the design. The design has a ocular look of the construction like they had design the edifice by concealing the construction component. After that, they besides lucidity and simpleness of the signifiers and riddance when they built the edifice.AnalysisIn Malaysia, the feature of the architectural had been combines the slang with the experimental and modernist, but in general is largely modern-day design and in local architecture, Menara Mesiniaga besides is one of the modern-day edifices. During the station war period, European influence was followed by a Malayan period, and the feature of the high rise edifices with high secret plan ratios. High tech edifice is the most recent and important in Malaysia. Ken Yeang designed Menara Mesiniaga as an illustration of his bioclimatic skyscraper patterns and rules. Climatically Malaysia is a hot and humid state and the Kuala Lumpur is about 3 grades North of the equator. Rainfall is is heavier along the East seashore than the West seashore. West seashore and accordingly, so is most of the population. The state has no distinguishable winter or summer. Figure 3.1 Menara Mesiniaga Materials and engineering The stuffs that had been use for the structural system of Menara Mesiniaga are strengthened concrete, with a steel construction used for the first balcony and balconies. The map of utilizing strengthened concrete is because the reinforcing strategies are by and large designed to defy tensile emphasiss in peculiar parts o the concrete that might do unacceptable snap or structural failure. The foundation is utilizing the dullard concrete hemorrhoids and the chief structural members are strengthened concrete and a structural frame uses steel outriggers. The infill is utilizing the brickwork for internal fire protected countries. After that, the glassy panels for the external fire facing and gypsum board for internal breakdown. The imported aluminium composite panels for cladding with local spraytile coating to other masory countries. The floor was imported granite in the anteroom with homogenous local tiles for the poolside, lavatory and roof patios and the imported rug and tiles for th e office countries and lift anterooms. Besides that, the ceiling besides had imported the mineral fibre board for office countries and lift anterooms and the hempen plaster and gypsum board for land floor response, auditorium and exhibition infinite. The roofing had imported metal deck roofing for the sky secondary school and the local tiles on a strengthened concrete slab on the roof patios and besides painted mild steel outrigger for the roof construction and first balcony. 3.2 rules of bioclimatic design ? . Improvement or ordinance of environmental conditions ( microclimate betterment )The betterment and accommodation of environmental conditions happening on the building of the edifice is succeeded with the overall strategic planning of the edifice in order to do the best usage of the Sun, the prevailing air currents, the ambient temperature and humidness. B. Exploitation of solar energyThe development of solar energy is achieved by the proper design of the edifice envelope ( to maximise the soaking up of solar energy during winter and minimise it during summer ) , the proper orientation of infinites and particularly of gaps ( the southern orientation is the most appropriate ) , the proper size of the gaps, a layout of the interior infinites based on thermic demands and the acceptance of the appropriate inactive applications that collect sunlight and can be considered as ‘natural ‘ heating systems. C. Thermal protection of edifices and protection through shadowingThe thermic protection of a edifice is chiefly achieved by the appropriate design of the gaps to forestall the flight of heat, the proper insularity of the edifice envelope and the proper agreement of internal infinites ( suites used more often are placed in the South to avoid the ‘cold ‘ North ) . With the protection of shadowing the major end is to protect the edifice from overheating during summer with by strategically puting internal or external, perpendicular and horizontal blinds. D. Systems and inactive chilling techniquesIt refers to the building’s microclimate control, its shading and to the minimisation of thermic tonss during the warm summer months through gaps and the shading of opaque envelope constituents. E. Natural illumingNatural illuming refers to the development of direct and indirect visible radiation in order to guarantee equal comfort conditions, even light distribution in the inside during all seasons depending on the edifice type. F. Acoustic protectionThe acoustic protection of a edifice is achieved through the proper planning edifice orientation in order for the edifice to be protected from noise ( changeless or arbitrary ) . Bioclimatic design schemes are effectual for â€Å"envelope dominated† constructions, to supply a big part if non all of the energy required to keep comfort conditions. The â€Å"internal burden dominated† edifices is like the commercial kitchens, infirmaries, windowless shops and offices. The visible radiations, heat of tenancy and equipment are the experience high internal additions imposed. After that, the external climatic conditions complex influence on accomplishing comfort and low energy use. The available twenty-four hours illuming benefit to all the edifices can associate warming and chilling impacts and agencies of control are indispensable. The resources of bioclimatic design are the natural flows of energy in and round a edifice and it created by the interaction of Sun, air current, preciption, flora, temperature and humidness in the air and in the land. In some cases, this ambient energy is utile instantly or stored for later usage and in other instance. Ken Yeang was designed Menara Mesiniaga with some aims:the edifice has a good positionhas a green country and had created a sky gardenhaving the natural sunshine to diminish utilizing the visible radiationgood control of air motion and the fresh airinteraction with shadow, nature and sunshineutilizing the map of bio climiticenvironing had been designed with less noise and distractionhold a good chilling and warming and besides good adjustable temperaturerelaxation of the proviso at interior and exterior country3.3 COMPARE AND CONTRAST One of the celebrated green edifice that is London’s Gherkin Tower and the edifice was designed by Norman Foster. The workss that plating at the London’s Gherkin Tower largely is a mixture of grasses and lichens and besides are expexted to envelope the frontage and turn out of the panel. After that, the map of the panel is soaking up of the H2O and through its specialized membranes and do certain that the workss have absorb sufficiency of H2O and growing up nicely. They have many type of the panel like they are utilizing recycling stuffs, cut down H2O ingestion and do certain that didn’t wasted in the interior infinite they have a decrease of toxicity and utilizing the sunshine to increase the internal twenty-four hours illuming and thermic insularity, for the full edifice have a energy coevals. The design of the planting is really different with the London’s Gherkin Tower if the edifice comparison with Menara Mesiniaga. The design of the Menara Mesiniaga is non utilizing the technique of soaking to the edifice, it merely works it at outside of edifice. The design of the edifice is use the natural airing to cut down energy ingestion and the edifice has a smart control system and low facade heat addition.

How Are 21st Century Business Organizations Built?

The importance of management enhancement among business facilities and organizations around the world is indeed a serious issue to consider when it comes to realizing the different impacts of IT [Information Technology] procedures is being discussed about. The growing developments that technology and communications have taken so far have been an essential part of the growing system of technological applications. Along with the technological advancements, the social living of humans also is further enhanced.Both economic and social lifestyles were advancing but there was no rest in incurring the best possible progress that the developers of technological systems wanted. With the introduction of computers to the society, the easier way of living and completing everyday tasks has become a trend for many industrial workers. However, as mentioned earlier, the development in the eyes of the ones who are in charge of the enhancement of the operating systems is never ending.Hence, although t here were already some great achievements in terms of the developed operating systems, things got better each time there are new innovations introduced. As for this paper, much of the advancement shall be focused upon the implementation of the . NET technologies on the existing operating systems at present. Information Technology started to boom and take over the business industries during the early 20th centuries. This development has highly alleviated the status of commerce in the society.This has also been the reason why many companies worldwide choose to invest so much on IT processes for their businesses. Mainly to ensure their company’s capability of remaining in existence, they tend to put so much attention to how their firm keeps up with the fast-paced changing world of technology. However, is this all that there is? This paper shall be a discussion on how IT really affects the business industry as to how useful it still is for the world of commerce. Facing the Issues of the Importance of Information TechnologyInvesting in a company’s Information Technology sector has long been a source of argument from the very beginning of time when IT was introduced to the business industry. Many owners of big company’s would of course like to have an edge against other business venture to be able to attain leadership in their own fields of commercial business. This is why these companies tent to invest so much along with the fast paced changing systems of technology. Indeed, they view information technology as one source of insurance for their company’s lengthened existence. However, is this claim really true?Especially when it comes to the efficiency and accuracy of information processing and data security that Information Technology promises to ensure each business company of? This is what Nicholas Carr argues with in his articles, â€Å"IT Doesn’t Matter† and â€Å"The end of corporate computing†. In these article s, Carr enlists the ways in which IT cannot sufficiently provide the companies with the competitive advantage it aims to have against other business firms by outlining several reasons on the said topic. In the paragraphs to follow, these reasons shall be discussed as well as to the Pros and Cons of Carr’s arguments.The Pros of Carr’s Arguments on Information Technology Nicholas Carr’s articles, which were mentioned earlier, mainly points out how the fast changing world of technology makes it hard for companies worldwide to consider IT as a measure of competitive advantage against others. This is because Information Technology programs could be easily copied, changed and re-distributed due to the advanced technology itself. In this way, no company could be considered at an edge when it comes to IT. However, the question is, how does IT really affect the business activities of a certain company?The act of generating information usually belongs to the management. H owever, through the integration of new technologies to this task, things could be done in a lot more easier way. The said information generated by the management through IT includes the flow of money in the company, the business operations and current market updates. These kinds of information are vital for a company’s growth. This is also the reason why IT is considered to be among the most important sector of a certain company. On the other hand, the real task of generating or using these informations still belongs to the management.This is why Nicholas Carr argues that the IT sector is for no use at all. Indeed, the labor force from the management is the key vital element in making the informations obtained by a company useful for the business. In addition, with the fast changing Information systems recreated through the new technologies, old IT systems may even be considered obsolete after a matter of time. In addition, since IT is already available for corruption or reco pying through the net, Carr considers it useless to actually invest on this sector of any company.Instead, he reiterates that the intellectual ability of the management is still the most important factor in making company informations work for the benefit of the business itself. The Cons of the Arguments of Carr on Information Technology The article â€Å"The End of Corporate Computing† mainly depicts the situation of information technology in today’s business industries. He then claims that because of the similarities and the common characteristics of each IT systems within every company, IT can never be considered as an edge to being highly competitive against others.Yes, this is true, but then saying that IT itself does not matter at all could be considered as an exaggeration of the matter. As said earlier, IT has alleviated the business industries so much. Today, the data of companies as well as their market could be viewed through the Internet making it possible t o attract more customers at that. In this way companies who are able to catch up with the latest IT systems available for their company gains an edge against those who cannot have even an access to the said IT systems.True, with the fast-paced life of people today, the idea of being left behind because of lack of necessary IT systems for the business may prove to be a fatal situation for a certain business venture. This then thus conclude that both the IT systems of a company along with the intellectual abilities of its management sector should work together to attain the aimed development for any growing business firm. However, there are still some business individuals who are not able to recognize the fact that too much of everything is also dangerous.As for example, McAfee’s â€Å"Do you have too much IT† pinpoints that the existence of too much computer or electronic drive systems in the business industries have also caused problems especially with regards to the s ecurity of different matters that are displayed by the company through the Internet. This is mainly because of the fact that there are a lot of people that are able to visit the Internet freely and are not bounded by any certain hindrances. Thus, making it possible for some computer experts to perform illegal theft activities, which could be incurred through the Internet applications provided too by the worldwide web.Certainly, there is a big reason why there are still many experts who are not amiable to making full use of IT as a generator for business transactions especially with regards to money matters. However, it should always be considered by the said experts that with ample control, security measures and other points of consideration that could be carried on through by the companies operating within the Internet systems, an expected good result could still be predicted in the future. Hence, this means that IT does matter, although there are some measures of concern that shou ld be considered during its operation.Living in a high tech society requires of so much advancement especially in the field of commerce. Being able to market ones products or services to a bigger number of customers might mean that a company must be able to obtain the most advanced technology there is. Indeed, taking advantage of what technology has to offer, such as Information Technology, is a vital part of a company’s growth in today’s internationalized industries. Remember though that it must also be always taken into account that these IT systems would never work without the efficiency and effort of human labor such as the management.The integration of these two sectors in a business firm would surely bring a company to its peak state. No, Information technology is not yet dead. In the business industry, it is still and will continuously be a part of any emerging company’s growth in the globalization of the business industries. The E-Business Strategies and their Growth in the Business Industries Globalization has long been opening a wide array of challenges to the business industries around the world. At all costs, many global corporations opted to continuously cope up with the challenges of the business systems offered through globalizing strategies.Then, just when the global companies have already adjusted to the needs of the global systems, another challenge opens up as the Internet systems enter the scenes of the business world. Today, one of the trends in the business marketing strategies is the invasion of the cyber industry. Hence, the systems of globalization have offered more and more challenges for business organizations. The competition among industries with regards to how fast and how vast their consumer relations are has grown ever tighter.In this regard, the necessary strategies to make a successful cyber business shall be discussed in this paper, which would be mainly based upon a major company, which is involved in co mputer manufacturing activities. Hence, through this, the essential factors making up a successful online business would be introduced and closely examined. Benefits of E-Business As mentioned earlier, the Internet has mostly invaded the entire human activities, and in this manner, even business transactions became a new approach of the Internet to invite surfers to appreciate the business services available through the cyber space.As an example, a common resource provided by the Internet is a worldwide system for sending and receiving electronic mail, known as E-mail. In fact, E-mail represents a large portion of all Internet traffic and is for many the only Internet resource they use. In this manner of transferring data, many business companies are able to transact with their consumers from other parts of the world simply by posting the details of their company through the net for international viewing.After which, the consumers who are interested in their products or services are able to have options of ordering for services and products offered by the said company and pay for the provisions through wire transfers and other bank to bank transactions. How does this benefit the company? In a vivid description, the company is able to advertise and reach a vast number of consumers around the globe, making it possible for them to accumulate more and more sales revenues from their Internet marketing strategies.Through the animated presentations, the company is also able to make a clear presentation of its missions and visions which makes its reputation more acceptable for the consumers as well. Aside form this; the company is able to ensure its consumers with fine service without actually having to personally deal with them. Thus, this paves way to a more effective consumer communication since all the necessary details they need to know about the company or the product they ought to have is available within a click of the finger. Thus, the company is able to give its consumers a fine service at their own convenience.Knowing this, since the manufacturing company named B&H Incorporated is a computer manufacturing company, it is indeed necessary for them to upgrade to becoming a click and mortar type of business organization. Many consumers needing computer paraphernalia and other products in connection to computers usually check the Internet for necessary information. This is the reason why B&H Incorporated should be able to innovate their business systems through the use of e-business strategies. Changes in Marketing Since the business approach is sure to change, the marketing strategies are also sure to take large adjustments.Thus, this means that additional training should be catered well by the company as they take the necessary steps in entering the e-business industries. As for example, the old advertising systems used by the company is based upon catalogue posts, newspaper announcements and television commercials. The new approach of m arketing in the e-business approach would be mainly based upon flash animations, computer effects and further more innovations applied through computer skills in making the company program, which would be used in the company’s Internet website, which would be created for its e-business transactions.Take for example the company of COCA COLA organizations. Marketing as we all know is the branch of a certain company or business responsible for advertising and promoting the products of the said venture. This branch of the business industry deals with many different factors both in and out of the community it is existing with, just to be able to come up with a certain formula or a decision on what type of marketing strategy is going to be used. Meaning, the main purpose of putting effort in making a good marketing strategy is to be able to convert possible prospect buyers to become frequent users of the company’s products.True, if a certain company is a producer of one kind of product, the marketing branch is treated as the core of this business as it is the branch that determines the sales, profit or loss of that certain company. Thus, it is just so important to be able to know about the surviving strategies of one company concerning that it operates both globally and domestically. How does one company manage to handle the different factors and difficulties of setting up a trend in a target community considering that that company doesn’t have it’s main branch within the area specified?How are they able to keep up with their selling activities amidst all the problems that arise and the changes that occur within a certain community every now and then? In this paper, the author has chosen the Coca Cola Company to be a sample company to be examined with regards to its global and domestic operations. Close observations on its marketing activities shall be researched upon and be given evaluation. This paper shall be divided in three parts mai nly the environmental, the technological and the social factors that affects marketing strategies of a certain business organization, namely, the Coca Cola Company.But first and foremost, it must be known how this company started. Coca Cola as the company claims, â€Å"exists to benefit and refresh everyone it touches†Ã¢â‚¬ ¦ It has been founded in 1886 and is now known as one of the world’s leading manufacturer, marketer, and distributor of non alcoholic beverages, concentrates and syrups. This company produces also around 400 different brands of such kinds of products. Their corporate head quarters are located in Atlanta and has local operations in over 200 countries.As it could be seen, it all began in a small scale business and grew to a world renowned company mostly popular to all ranges of ages all over the globe. How did they do it? They gave importance to the three major factors that could help boost the marketing strategies of a certain company. What is referr ed to as the environment by marketing? It could consist of the climate, the location and the people who are in one community, which a certain business industry targets to be its prospect market. How did the Coca Cola Company face this factor?First, as we all are aware of, the said company is known both over the places that are not so much developed, and especially the most developed lands. This means, each community has different demands when it comes to drinking different beverages. It also concerns how the prospect customers could buy the product in a frequent basis if the climate from every place vary every now and then. It only shows that it is very important for the Coca Cola Company to be able to convince the people to buy their products time and again. In this case, the cross selling or up selling is considered by the company.In some ways, some people from different countries could have a variety of choices of beverages they would rather drink depending on the climate their c ommunity experiences from time to time. It is very important that a company such as Coca Cola, be able to get along with the advancement of technology. As for example, the usage of Internet access, the television, media advertising, radios commercials and even on national and local broad sheets in a certain country. All these, and more are often used by the company of Coca Cola to be able to invite more and more customers world wide.As for example, In the late 1950’s, James Vicary claimed to have conducted a study in a New Jersey, U. S. A. , Movie Theater in which the words â€Å"Drink Coca-Cola† and â€Å"Eat Popcorn† were flashed on the screen during the movie. The messages appeared for only a fraction of a second, too briefly to make an impression on the conscious mind. Yet, according to Vicary, they resulted in an increase in the sale of Coca-Cola and popcorn. Yes, recent studies show how effective TV and Internet sources are when it comes to influencing spe cially the kids in buying several products such as soft drinks.These strategies are considered to be much effective to be used by producers. Mainly, the ideal aim of marketing is to give the people what they need and to provide them the things that they want. Obviously, the Coca Cola Company has proved to be able to meet this factor in marketing. In Japan for example, it has been reported that the Coca Cola company gained 60 percent of the soft-drink market in the said country by making its drink sweeter—just what the Japanese wanted. Thus, it is true that foreign companies that employ such marketing strategies have been immensely successful.Aside from the taste Coca Cola also provides their customers the necessary informations they need to know about the products so as to gain their customer’s trust and be able to retain their loyalty to the said products. Yes, indeed Coca Cola proves to be among the pioneers in using several effective marketing strategies in both glo bal and domestic operations and became immensely successful in implementing such strategies. What about the other companies in the industry? What could be learned from them with regards the establishment of the 21st century business organizations?The Success and Failures of dot. com Companies The dot. com dot. bomb issue has long been plaguing the Internet world as it has been open to investors and stockholders. What actually happened to this phenomenon? The companies, which were established as dot. com organizations failed to see the need of adjusting to the cyber systems as far as their employee skills are concerned. Certainly, even though there is an Internet assistance offered through the websites, there should still be some personnel assigned to meet the customer’s needs through live chats and other means of communication.This would mean that their employees should undergo extra training processes regarding this matter. The successful companies on the other hand such as Amazon. com provides fine service through support services from crews of the company available through the Internet at almost any time. Their transactions too were highly secured that made their consumers feel at ease as they take the option of dealing with the company through the net. The Differences between E-business and the Integrated OrganizationsCertainly, for e-business organizations, the costs may be much less since the only expense they have to pay would be the Internet services and the website fees. However, their inability to deal personally with their consumers hurt their organizations in a service based evaluation. On the other hand, the integrated organizations having a physical establishment along with a website established through the cyber space have bigger chances of catering to more consumers while catering to their needs at the best possible way there is. Expenses may be higher but the return for these companies sure are worth enough for risking.True, the globali zation of business systems has been a cause for advancements in the business systems created for both the business organizations and the consumers as well. The latest fad of entering the e-business has also helped in making the necessary changes in the business industry a worthwhile form of adjustment for profit and service oriented business companies. Conclusion With the introduction of the computer technology to the human society during the 19th Century, the works or the tasks of people have been further created with ease.With the implementation of computer systems within the existing systems of completion for human tasks, the jobs of people, which can be merged with technological arrangements, were enhanced to becoming easily completed. Today, 95% of the whole population of man all around the world utilizes the computer systems for their everyday application. Even ordinary appliances are now compiled with complex operating systems based upon computer arrangements to be able to me et the best possible performance that they could render the human society. (Tanenbaum, 2006, 15)Now, even more complex role is played by the application of operating systems in the daily dealings of people has been introduced. With the development of the communication systems such as the internet, learning from home, using top of the art facilities and technologies became possible for many students who cannot attend universities because of some unavoidable circumstances. Through the existence of the emerging technological innovation on communication and information transfer, everything became possible and available through the Internet.As of the present situation, there are still other innovations that have been affected by the developing Operating Systems. The world trade systems has become more easy for the traders since the Internet systems allow them to connect with others easily and effectively transact with their business partners abroad. (Tanenbaum, 2006, 19) This fact certai nly brings about the fact that managers of different business organizations should recognize the possibilities that put their responsibilities to the business at a certain height that requires them to adjust with the changes.These changes are considerable in line with the globalization procedures that are bound to increase the capability of business organizations to expand world wide thus giving the managers a larger scale of responsibilities that they need to face with in their profession. True, the challenge is serious, however, accomplishing victory on it would naturally bring forth progress in the world’s business industries and world economy. REFERENCES: Tim Cohn. (1998). Advanced Marketing Consultants. http://www. marketingprinciples. com/marketstrategy/default. asp? cat=117. (September 13, 2007))Coca Cola. (2003). Welcome to Coca Cola. http://www. cocacola. com/index1. html. (September 13, 2007). Nicholas G. Carr. (2004). IT Doesn't Matter. http://www. nicholasgcarr. c om/articles/matter. html. (September 13, 2007). Visionary Marketing. com. (2005). A summary of Carr's â€Å"IT Doesn't matter† article By Yann Gourvennec. http://visionarymarketing. com/articles/it-doesnt-matter. html. (September 13, 2007). Nicholas G. Carr. (2004). An Amazon. com Business Bestseller. http://www. nicholasgcarr. com/doesitmatter. html. (September 13, 2007). Nicholas G. Carr. (2004).The End of Corporate Computing. http://www. nicholasgcarr. com/articlesmt/archives/endofcorporatecomputing. shtml. (September 13, 2007). Nicholas Carr and CIO Editor in Chief Abbie Lundberg go toe-to-toe on the strategic value of IT. (2004). The Argument Over IT. http://www. cio. com/archive/050104/carr. html. (September 13, 2007). Working Knowledge. (2004). Nicholas Carr: Spend Less on IT. http://hbswk. hbs. edu/archive/4137. html. (September 13, 2007). Kathleen Melymuka. (2005). The End of Corporate IT. http://www. computerworld. com/managementtopics/management/story/0,10801,10157 3,00.html? source=NLT_PM&nid=101573. (September 13, 2007). Sun Microsystems. (2005). Press Center: Executive Bios: Nicholas Carr. http://www. sun. com/aboutsun/media/bios/bios-carr. html. (September 13, 2007). Books: McAffe, A. (2004) Do You Have Too Much It? MIT Sloan Management Review. Vol. 45, 3, pp. 18-22. Erik Brynjolfsson. (2001). Strategies for E-Business Success. Jossey-Bass; 1st edition. Michael P. Gendron. (2005). Creating The New E-Business Company: Innovative Strategies For Real-World Applications. South-Western Educational Pub; 1 edition.Michel Robert. (2000). e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy. McGraw-Hill Trade. Deitel, Harvey M. ; Deitel, Paul; Choffnes, David (2004). Operating Systems. Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN 0-13-182827-4. Silberschatz, Abraham; Galvin, Peter Baer; Gagne, Greg (2004). Operating System Concepts. Hoboken, NJ: John Wiley & Sons. ISBN 0-471-69466-5. Tanenbaum, Andrew S. ; W oodhull, Albert S. (2006). Operating Systems. Design and Implementation. Upper Saddle River, N. J. : Pearson/Prentice Hall. IS

Legal and finance Assignment Example | Topics and Well Written Essays - 1000 words

Legal and finance - Assignment Example ed with a minimum economic wage and the number of the hours worked in the day should be compensated in the form of overtime if it surpasses the standard working hours. The government sets the minimum wage, and any private or public sector must conform to it. Payment of extra hours worked should be more than the usual working rate. These legislations are provided for by the fair labor standards act administered by the wage and hour division department in the federal system. Workers are also entitled to safety working conditions at workplaces. This law is provided for by the fed under occupational and safety health Act (OSHA). The employees should only work with a free harmful environment, and the organization should take responsibility whenever a person is injured in the cause of duty. The department monitors this by inspections of various firms and ensures that all employees are safe. The federal act also provides for family and medical leave which is unpaid. Hence, employees can always attend to cases of serious health, allow women to give birth and take care of the young ones and any other family responsibility that may befall them. Any organization that does not comply with these laws and denies employee their accessibility is subject to prosecution in a court of justice. Ways on how the salary is arrived at or determined. It should be based on duties, experience, educational investment of the employee and any other relevant factor that may require compensation. This factor prevents exploitation of the employee. However, the compensation of workers must be of market wage rate and employees should be contented with it. Since the organization is trading in a competitive market, demanding of high salaries and more benefits would do a great harm and the employee’s jobs will not be protected (Vargas & Noruzi,2011).. The organization will experience a high costs in operations that may force the firm to lay off workers, or the company may quit operations since

Analysis essay Example | Topics and Well Written Essays - 500 words - 5

Analysis - Essay Example It is not until the ad shows the picture of Schaeffers New Zealand Style Deck Sealant that the audience happens to understand what the ad is all about. The ad promotes Schaeffers New Zealand Style Deck Sealant drawing upon its capability to protect a deck from the effects of weather and other environmental factors like rain, moisture, and humidity. The sealant prolongs the life of the deck and protects its color, texture, and strength. Sexuality and eroticism is the underlying theme of the ad. The actor says that he wouldn’t let children get on his d*ck because it was unsafe for them until he applied the sealant on it. He says that even his neighbor knows about his d*ck’s strength after it has been protected with sealant and the neighbor gardening down reaffirms his claim. This ad draws upon men’s obsession with their sexual power that is manifested in the health of their private part. The actor says all about his d*ck that any man would want about his private part in terms of color, quality, and strength regardless of age. With a devilish smile on his face, the actor says, â€Å"After all, summer time’s all about spending time on your d*ck†; it couldn’t be funnier! The reason why makers of the ad put sexuality and eroticism as the underlying theme of the ad is to make the ad memorable for the target audience i.e. men. They know that men are their prime target consumers because construction works are generally executed by men. So they wanted to make an ad that would capture the attention of men and not just that, possibly be the ad that men like to discuss in their gossip in each other’s company. The fact that the actor asks his male neighbor to reaffirm the quality of his d*ck suggests that the ad appeals to men regardless of their sexual orientation. This homosexual element of the ad adds cherry atop the cake. To conclude, the subtle message promoted by the ad of Schaeffers New Zealand Style Deck Sealant is that men

Discuss at least four situations in which a law enforcement officer Essay

Discuss at least four situations in which a law enforcement officer may conduct a search without first obtaining a warrant. Explain when those exceptions apply - Essay Example Dwelling house of man has been expressed as his castle even before the advent of English jurisprudence. The natural desire for privacy led to formation of homes as a place for hospitality, shelter and protection even in ancient times. The Biblical times also had respect for home as a dwelling place to which officials were not being allowed to visit arbitrarily. Bible has it that Joshua desisted from sending his men to Achan’s tent for searching and seizing the prohibited article, even though it had been known that he had been in possession. Under Hebrew Law also the question of search does not arise since enquiry of cases depended on the testimony of witnesses. The point here to be noted is that the right not to be disturbed at home had been there even in ancient times. In olden times no body could enter a house without the occupant’s permission. In Bible, a creditor could not enter a debtor’s house but must wait outside to collect his security for the pledge. A bailiff from court also was barred from entering the house of a debtor. The respect for home in those times is evident from the fact that thieves found guilty of house breaking at nights were punished with death penalty. (Lasson 1937 p 14) In Roman literature, a home was considered not only as an asylum but also was protected by the household Gods who were believed to have dwelt and were worshipped there. If a thief was found inside a house’s fire place, it was assumed that he needed protection. (Lasson p 15) Fourth amendment guarantees the right of the people in their persons, houses, papers, and effects, against searches and seizures without reason and no warrants shall be issued without a probable cause supported by an oath or affirmation specifically mentioning the place to be searched, and the persons or things to be subjected to search. (U.S.News 2002) In Boyd v

The Global Trade Distribution Processes of Coca-Cola company Essay

The Global Trade Distribution Processes of Coca-Cola company - Essay Example Entry into a new market may require products to be changed in order to suit the preferences and tastes of the new foreign market. Multinationals are to be aware of the best stores for their products, the features most valued by the foreign audience, and the right prices to set for the products. This document covers Coca-Cola Company (from here on known as Coke); a beverage company that sells and distributes more than four hundred brands in two hundred countries around the globe (Coca-Cola, 2011); critically analyzing its success with respect to its international distribution strategies and processes while evaluating the issues involved in its quest for global dominance in the soft drinks and beverages industry. Distribution is defined by Daniels, Radebaugh and Sullivan (2011) as â€Å"the course, physical path or legal title that goods take between production and consumption. In international marketing, a company must decide on the method of distribution among countries as well as t he method within the country where final sale occurs.† The choice of a distributor and channel is the first step towards foreign market distribution. According to Daniels, Radebaugh and Sullivan (2011), a new company in a new market should rely entirely on external distributors as it is economical. This is a case where the new company distributes its products via other local distributors due to an under-developed market. However, the company can assume in house distribution once the market share is large. In Belarus, the market is not large and as a result, Coke relies on local distributors to handle transportation of products to retailers and final consumers in order to cut on their transportation costs (Daniels, Radebaugh and Sullivan, 2011). The US is one of the largest markets for the company’s products and as a result, the company has developed a business model that is mature and with distribution. Here, the company has outsourced its distribution and production to its distribution and bottling companies. The process involves marketers distributing Coke products (syrup) from Coke plants to bottling plants from where the canned and bottled products are distributed to centres and later they find their way to the final consumer or retail outlets (Kant, Jacks and Aantjes, 2008). Reports reveal that China will eventually surpass the U.S to become the Coke’s largest market (Chung, 2003). In China, Coke operates its own direct-to-retail distribution but the operation is faced by a slow growth accounting for just a fraction of the country’s Coke sales. The company has at least one sales centre in most Chinese cities housing more than one million people but most are owned by bottling companies (Weisert, 2001). The poor distribution of these stores in the country can be associated with inaccessibility and the culture of the Chinese people. A company looking for foreign distributors will typically opt for potential distributors. Among the common criteria followed when choosing these distributors is the financial strength of the company as well as its well-established connections. Since the relationship between the producer and the distributor is expected to be long lasting, the financial strength of the distributor is vital. In addition, the relationship will involve maintenance of certain things like inventories and as such assurances need to be made

Marketing Communications Campaign (Advertisement) for a Masters Degree Essay

Marketing Communications Campaign (Advertisement) for a Masters Degree - Essay Example This paper illustrates several aspects outstand about the advert observed, which makes it attract the eye of the person that sees it. Firstly, the poster is very clear; the details that are given are straightforward. No exaggerations are made, the information is very categorical and features exactly what potential learner may want to know. Its clarity also arouses interest since the interested person would like to call and know more; otherwise, uninterested parties are kept away easily. Another characteristic of the advert is that it takes a very simplistic approach; the design is simple while the information provided takes a narrow scope but it provides the platform in which an interested person may go to seek for more information. However, the simplistic approach has made them leave some of the vital information that could be more attractive or giving more directions to the user, for example, the University website. If this detail is added the advert can most likely capture a bette r attention and the ease of getting further information enhanced. Adverts are prone to zipping and zapping by the consumers. Research has indicated that zipping and zapping have the ability to interfere with the processing of information presented in an advert this is because of it is strongly linked to the information processing of the human brain. Recommendations made towards the elimination of this advertising impediment are to reduce the airing period or otherwise increase the speed of the presentation when airing through the television. In this advert, the brevity of information provided gives it the perfect presentation that will already feed the consumer before the thought of zipping or zapping gets into their mind. Well, despite the effects of these two aspects the viewer will already have the information with them. This makes it very easy to retrieve the information without much strain. The ease is brought about by the fact that the viewer is likely to capture the name of t he institution as well as the program hence they can seek the information from the internet when they are in need of the program information.